heatherlyvox@gmail.com
  • Home
  • Demos
  • Videos
  • Clients
  • Blog
  • Contact

Heather Walters

Premium blend VO to invigorate your brand.

When Ad-lib Creates Voice-Over GOLD

Voice-Over


I am the biggest fan of copy that inspires a VO talent to go off-script. Straight-up call letters won’t do the trick, but fun, playful copy certainly will.
Dan O’Day has some great tips on how a program director can inspire their imaging director to create a fantastic on-air sound. Now, imagine trickling that inspiration down to the imaging talent, too. Suddenly, everyone becomes a team to help create a sound that is really special and listeners will love.
Here are 3 tips to help inspire your VO talent’s creative side:

  1. Set the scene. If you’re producing a catfight promo for a pair of Adele concert tickets, for instance; then send your voice talent a small glimpse into that scene. Words alone do not always show your dynamic vision, so offer a little direction. Are the characters sitting in side-by-side cubicles, fingers poised, counting down the seconds to the pre-sale, when suddenly, the boss needs the TPS Report ASAP! The seconds are winding down… who will get it?  Once the cubicles start tumbling, you know hair will be pulled and power slams will be made. This is where your talent will have some real fun, and whatever they come up with, it’s sure to be good!
  2. Wit. Copy that already includes creativity or humor will most definitely unleash the wild side of your imaging talent. This is true with audition copy, as well. If personality is key to your station’s imaging, then audition beyond the call letters. I recently auditioned for a rock station with some of the best rock copy I have ever read. Personality-driven copy helps a VO talent get into the character and add some of their own personal touches.
  3. Make it personal. Copy that brings back a fun or crazy memory will often inspire your voice talent to hilariously (or thoughtfully) reminisce. (i.e. an NKOTB concert they attended at the tender age of 30-something where they seriously thought the rabid fans were going to break Radio City Music Hall). It was awesome!

Speaking of which, several clients have kindly shared some of their favorite ad-libs that I’ve done over the years, but this one is a personal fave because it is so honest. No acting, just me sharing a fun adventure I once had with my longtime friend Missy.

My buddy Adam at Magic 105.3 in San Antonio knew it would make this contest promo really pop! LOVE.

Inspired? I sure am!

Have a fabulous weekend, my friends.

-Heather

Filed Under: Voice-Over Tagged With: CESD, featured, female imaging talent, Heather Walters, Hoss, Nate Zeitz, radio imaging, VO

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Play
Stop
Next»
«Prev
HIDE PLAYLIST
X
WORK WITH ME

Search

Categories

  • Family
  • Financial
  • Living well
  • Voice-Over

Archives

  • August 2018
  • April 2018
  • March 2018
  • November 2017
  • October 2017
  • September 2017
  • June 2017
  • April 2017
  • March 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • July 2016
  • June 2016
  • April 2016
  • March 2016

Recent Posts

  • 3 Imaging Clients Among 2018 CMA Broadcast Nominees!!
  • Congrats to ACM Large Market Personality of the Year – Dale Carter!! #ClientsILove
  • Benztown Top 50 AGAIN!!
  • Thankful for My Amazing Clients!
  • How a #VoxyLady say Happy Halloween!!

SUBCRIBE

  • This field is for validation purposes and should be left unchanged.

©2018 Heather Walters // Voice Over Site by Voice Actor Websites

Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage vendors Read more about these purposes
View preferences
{title} {title} {title}